News About John Ziegler

1/9/2008

KFI's Ratings Collapse in Final Month of Fall Period Without JZ

Whether it was a coincidence or as a direct result of John Ziegler's departure (or somewhere in between), KFI's ratings in the 12 and over category saw a sharp decline in the final month of the critical three month fall raings period.

It is was in the final month where KFI was using mostly substandard fill-in hosts who were trying out for the 7-10 pm slot. With just one month to go in the ratings period (each ratings "book" is three months), KFI was in first place in the entire LA market with a 4.8 share. When the final (Ziegler-less) month was added into the mix, the share went down to 4.4 and KFI slid into a tie for third place.

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